Brad Armstrong - Founder & CEO

Brad, an attorney by profession, was named Entrepreneur of the Year in 1993 by Inc. magazine, Merrill*Lynch, Dell Computer Corporation and Ernst & Young. In 1994, one of his companies was named to the Inc. 500 list of “fastest growing privately-held companies in America.” Also, in 1994, Brad’s business was honored as a Blue Chip Enterprise® by the United States Chamber of Commerce.

Now a Strategic Advisor to individuals and businesses, Brad offers his entrepreneurial, management and marketing experience to organizations struggling to get to the next level. More about Brad at

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Patti Halladay - Vice President, Chief Operating Officer

Patti Halladay is the President and owner of InterSource Executive Search, a retained search firm specializing in Human Resources, Finance & Accounting, Marketing & Sales, and Information Technology. InterSource also has a Contract Services Division that provides professional level contractors in the same areas. Patti is a 1999 Leadership Texas alumni and a Founding Board member of Greenlights for NonProfit Success, a management assistance agency dedicated to capacity building within nonprofits. Patti was honored by SafePlace for outstanding vision, commitment and leadership as a part of the merger of the Center for Battered Women and the Austin Rape Crisis Center.

In 1998, she also received honors from the Capital Area United Way and the Peacemaker Award from the Dispute Resolution Center for her work with SafePlace. She has a Masters in Public Administration with an emphasis in Human Resources. She has been a member of the SafePlace Board of Directors since 2001.

Patti is married to Steve Halladay and has two grown daughters.

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Lauren Hughes - Marketing

Lauren comes to us from the hospitality industry having done VIP sales & marketing for the San Francisco 49ers. Educated in marketing at The University of California at Berkeley, Lauren brings her passion for creating winning alliances to White Buffalo's ASP business. Overseeing White Buffalo's specialized private-label social networking extension, Lauren has responsibility for our cruise and destination resort markets. Committed to our partners' success, Lauren has the responsibility for implementing those extension strategies through market research, product development, advertising, and sales promotion programs.

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